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How Long's It Been Since You Thought About Time?

I have a bit of a fascination with "time-tracking" devices that do not tell you the time. These days, I wear an Apple Watch Ultra 2 for health reasons. For many years, I wore a DURR.

What's a DURR? You wear it on your wrist, like a watch, and every 5 minutes, it touches you. Yes, really.

Here's how the designer pitched it:

It's an interesting thing to have something silently tell you that five minutes have passed since the last time it told you five minutes had passed. And yes, it does nothing else and the five minute interval is fixed.

My DURR looks like this:

The chassis and buckle are milled, sandblasted anodized aluminium. The strap is vegetanned leather. It takes a standard CR2032 watch battery. Mine's been kickin' for 10+ years, though I did have a few panicked days when I thought it was on the fritz. Turns out CR2032s have a high rate of failure.

When not using it to make me hyperaware of time itself, I used it as a navigation tool. I walk a lot and know how fast I do it. So, morning-wake-up, I'd look at a map to see where I wanted to end up. Then, I'd memorize a pattern of turns based on five minute intervals. Like this: 3 Left, 2 right, 1 left, 5, look for the tunnel, 2 right... This meant I would walk for 3 vibrations (15 minutes) and then turn left, walk for 2 vibrations (10 minutes) and turn right, etc. Obviously, this was not an exact science as I'd get waylaid by friendly dogs, people, buildings I wanted to photograph, not-friendly dogs, talkative prostitutes, curious locals, etc.

I'd usually arrive at my destination without again checking a map, though I never got there in the estimated time and rarely spoke the local language enough to understand road signs. The clumsiness of my method resulted in many adventures and many fantastic misadventures. I walked thousands and thousands of miles this way. In LA, in Spain, in Vanuatu, Cuba, the Dominican, and Toronto.

Only 700 DURR exist — 1000 were made, 300 of which didn't function. I regret not buying one or two more when I had the chance. They were made by industrial designer-artist duo, Skrekkogle, and if I remember correctly were about $150. The partnership has dissolved and the two men behind it have vowed to never make more. When I thought mine had died, I pleaded with one of them to let me know if he had any kicking around that he would part with... he didn't respond.

For a few years I tried to get industrial designers I knew to develop one with me on Kickstarter. They all thought I was nuts. Last year, someone else did exactly that and sold about a $150,000 worth. I initially funded the project but backed out, not liking the proprietary band (it's the only thing I don't like about my DURR); I wanted it to take a standard watch band.

If you're still confused how the DURR can actually be useful, here's some press on the Alpha version from The Verge. Mine was the Beta release. And here's a physician talking for a couple minutes about his own Beta release:

In the next Products I Love post, I'll write about the keyboard in my DURR photo: the WayTools Textblade, a truly remarkable device that never saw the light of day.


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